About Us

Two women are using a new software, happy with their experience.

Designs for life

We specialize in a wide range of UX design areas. We believe design is a problem-solving process that focuses on making the task at hand enjoyable.

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Our story

Our founder, Hayley La, built web pages for over seven years. She used multiple content management systems during that time, and found a shocking difference in the user experience and interface of each system. Some were user-friendly, some were extremely challenging to figure out. If it is possible to be user-friendly, then why do some systems make simple tasks so difficult?

She knew it was in the design. Hayley began designing her own content management system, websites, typefaces, products, and more — with the goal to make tools easy to understand, and easy to use.